Tipping Point

The Tipping Point was an interesting book written by Malcom Gladwell which discussed how certain trends and ideas spread throughout.  Whether it be a new pair of shoes or a new book the The Tipping Point included the variety of ways that trends do spread; through word of mouth, magazines, television shows, fashion runways and the three different types of consumers.  There is the maven, connector, and salesman.  I would consider myself a maven.   I find myself relying information about certain clothing stores, sales, or trends to my friends just for their own benefit and not for my own.  The other day I recall telling a friend at school about a sale that Urban Outfitters was having on spring skirts.  I did not relay this information for any benefit to myself other than to help a fellow shopper.  

The structure in which the book was written made the information easy to comprehend and relate to as a reader and consumer.  Each chapter was formatted to describe a different method of passing on trends.  I found the most interesting chapter the one that discussed the importance of advertising for literature success.  When the YaYa Sisterhood novel was released in 1996, the book had little success but only months later as the word began to spread about the book's complex story line and how relatable it was to a variety of audiences.  This is true about books, movies, concerts, cds, clothes, food..etc people will buy anything if others recommend it and convince them it is worth the purchase.